PG DIPLOMA IN
Business Administration

COURSE OVERVIEW

The Postgraduate Diploma in Business Administration is particularly designed to focus on the development of knowledge, skills and understanding in the key aspects of business and management. It is offered with the main objective to provide the students the higher-level perspective on issues of business and management. It covers skills development through practical applications and a much deeper analysis and evaluation of the theoretical foundations of business management.

ELIGIBILITY

• Bachelor’s Degree in any discipline

COURSE CERTIFICATES

1. PG DIPLOMA IN BUSINESS ADMINISTRATION
JainX – Jain Deemed to be University – Bangalore

2. Diploma in Office Automation
C-DAC (Premier R&D organization of the Ministry of Electronics and Information Technology (MeitY) – Govt. of India

3. Diploma in English for Business
Kangaroo Centre for Excellence - Australia

PGDBA COURSE SYLLABUS

1. ENTREPRENEURSHIP MANAGEMENT
a. Introduction To Entrepreneurship
b. Opportunity Recognition & Idea Generation
c. Business Model Development
d. Marketing & Sales For Startups
e. Funding & Financial Planning
f. Legal & Ethical Aspects
g. Scaling & Growth Strategies
h. Pitching & Investor Presentations
i. Business Model Project

2. BUSINESS ADMINISTRATION & MANAGEMENT
a. Business Planning
b. Organising
c. Staffing
d. Directing - Leadership
e. Controlling - Monitoring & Evaluation
f. Coordination
g. Ethical & Social Responsibility
h. Innovation & Adaptability
i. Customer Focus
j. Efficiency & Productivity

3. ACCOUNTING AND FINANCIAL MANAGEMENT
a. Introduction To Accounting
b. Accounting Cycle & Double-Entry System
c. Accounting For Assets, Liablities and Equity
d. Basics of Cost Accounting
e. Budgeting & Forecasting
f. Performance Measurement
g. Financial Statement Analysis
h. Working Capital Management

4. HUMAN RESOURCE MANAGEMENT
a. Introduction to HR Management
b. Strategic HR Management
c. Job Analysis & Design
d. Recruitment & Selection
e. Training & Development
f. Performance Management
g. Compensation & Benefits
h. Employee Relations & Labour Law
i. Emerging Trends in HR Management

5. ORGANISATIONAL BEHAVIOUR
a. Introduction To Organisational Behaviour
b. Individual Behaviour & Motivation
c. Group Dynamics & Teamwork
d. Leadership & Power
e. Organisational Culture & Change
f. Conflict & Negotiation
g. Stress & Well-being At Work
h. Contemporary Issues in OB

6. MODERN MARKETING STRATEGIES
a. Evolution of Marketing
b. Consumer Insights & Personalization
c. Digital Marketing Channels
d. Content & Influence Marketing
e. Growth Hacking & Viral Marketing
f. Emerging Technologies
g. Future of Marketing

7. BUSINESS COMMUNICATION
a. Foundations of Business Communication
b. Professional Writing Skills
c. Verbal & Non-Verbal Communication
d. Business Presentations
e. Digital & Virtual Communication
f. Cross-Cultural Communication
g. Persuasive & Negotiation Communication
h. Crisis Communication
i. Ethics in Business Communication
j. Future Trends in Communication

8. ADD-ON TRAINING PROGRAMS
1. Microsoft Office Advanced Level Training
2. English for Business Communication
3. Personality Development
4. Interview Preparaton Training
5. Life Skills Training
6. Public Speaking & Presentation Training
7. Power BI & HR Application Training

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